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Hobby homebrew7/25/2023 Homebrewing gained popularity due to the wide range of flavors and ABV that brewers could make themselves. What this means for homebrewers, however, is that we may see a decline. This hasn’t happened yet, and it is predicted that more craft breweries will continue to open in 2021 with minimal closures. With an oversaturated market, we would typically expect to see more closures than openings of breweries, and we would expect that they would level out at some point. A few years after the spike in craft beers on retail shelves, we saw a spike in the number of breweries opening. The craft brewers had an answer for this dilemma, which was on-site selling. Consumers were overwhelmed by the sheer variety of the different kinds of beer, where there had previously been only one or two different 12-packs. When we first saw a rise in popularity among craft beers, we saw them on retail shelves. But experts are saying now that maybe it isn’t a bubble after all. We’re seeing what we typically would define as a “bubble”, about to burst suddenly and unexpectedly. Is craft beer losing popularity?Ĭraft beer is quickly becoming an oversaturated market, with historic highs of 8,000 breweries reported in the US in 2019. According to Drizly, they are more profitable, another reason they are becoming more popular with homebrewers. They are more favorable than lagers because more often than not, they carry fewer risks as far as off-flavors and salvageability. IPAs are more popular with homebrewers, as well as connoisseurs. The reason for this increase is likely due to the many different subcategories of IPAs, and their popularity amongst millennials. It was their second-best-selling alcohol product on their app, just under the wildly popular hard seltzer. Controlled by smartphone apps, WiFi-capable, and digital thermostats, they strive to make homebrewing easier in the digital age.ĭrizly, a popular app that allows you to order alcohol from your phone and have it delivered to your door, reported an increase in IPA sales in this article. How big is the homebrew market?Īccording to tech giants like LG, the homebrew market is expected to keep bringing in more sales, who launched the world’s first capsule beer brewing device for home-usage. This may be due to the physical time it takes to brew at home people may not be searching for tips while they are bottle conditioning or fermenting. The data shows that every month sees a short uptick and then a drop in the number of searches by the end of the month. There has not been a steady downward drop in the number of searches, however. Overall, the trend of homebrewing beer has stayed fairly stable for the past 10 years or so. It spiked again in December of 2020, presumably because many received homebrew kits for Christmas, and then dropped again in March back to baseline numbers. Now that most parts of the country are opening back up and enjoying beer at restaurants, are people still making their own at home?Ĭompared to March of 2020, peak numbers for most at-home hobbies, searches reported on Google Trends for homebrewing are way down. Is homebrewing beer still popular as a hobby in 2021?
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